Porters diamond model and Zimbabwes national competitiveness in the cut flower industry

Zimbabwe’s cut flower industry has declined over the past years. We determined national competitiveness of using Porter’s diamond model competitive advantage in 2018 a descriptive and exploratory design that made use qualitative quantitative research methods. Low numbers key players forced researchers to administer questionnaires only 20 respondents comprising growers, marketers, florists, associations. There was relationship between factor conditions (Chi-square 47.9728; df = 25; p <0.0029). no significant strategy 21.3916; DF 15; p-value > 0.1248). government 20.6350; 10; 0.0238). chance 6.8190; 5; =0.2344). Strategy, structure, rivalry, demand conditions, related supporting industries, had statistically with industry. Centralised decision making lack intervention make fail be competitive. To revive industry, availability utilization particularly skilled marketing personnel, should increased. Government policies support so it is Key words: Cut flower, policies, land reform, competitiveness, model.